If you need a bank of Brand Say content that will last 1–2 years, serve your communities and cohorts, and deliver 5Vs at scale for local market content remix, then you need a Super Shoot.
A Super Shoot is a scaled content capture event for multi-year, social-first output.
It should support omni-channel production and include modular shots that can be put together in multiple ways to deliver against a campaign message matrix.
It can include long-form and still-image asset production, bearing in mind that complex linear narratives will impact budget-to-output ratios.
A Super Shoot is not just a long-form, complex linear narrative idea with digital cut-downs.
This could still be a multidisciplinary shoot — for example, moving image and still image — but it will not have modular shooting if the ideation itself is not modular.
Top power brands with a new equity campaign or innovation launch, needing to execute a social-first strategy for omni-channel and multi-year output, should brief agencies with Super Shoot intentions as best practice.
Where a long-form or TV-first, tactical evergreen campaign strategy is the priority, the agency should not be briefed for a Super Shoot.
Note: Influencers and celebrities can be considered for Super Shoot involvement on a case-by-case basis. They will, however, add complexity, so pre-planning is essential.