Sense Checking the Plan
Before approving the agency response, review the proposed shot plan to ensure it delivers the content required efficiently, consistently and at the right level of quality.
Coverage
Check that:
- all required modules and deliverables are covered
- the necessary formats, channels and outputs have been planned
- all intended audiences, markets and communities are represented appropriately
Efficiency
Look for opportunities to:
- reuse existing approved content
- repeat or repurpose shots across multiple assets
- reduce unnecessary filming or duplication
This helps control production time and cost.
Production Complexity
Identify:
- which shots require compositing, CGI or heavy post-production
- which assets need separate capture setups, locations or talent
- where production or post-production costs may increase
This helps avoid unexpected budget or timeline pressures later.
Consistency
Ensure:
- reused assets align with the current campaign
- visuals and messaging feel coherent across all outputs
- separately created assets will match the overall creative direction
Smart Production Planning
Check whether the agency has identified opportunities to use AI, digital production techniques and existing assets to improve efficiency without compromising quality.
This could include:
- using AI-generated or AI-assisted content for atmospheric visuals, backgrounds, sensorials or transitional shots
- reducing unnecessary live-action capture through the use of digital twins and virtual product assets
- limiting in-camera product filming to moments where talent interaction, texture or realism is important
- using existing content, modular assets or synthetic variations to scale outputs across channels and formats
The goal is to focus production time and budget where live-action capture adds the greatest creative value.