Before approving the agency response, review the proposed shot plan to ensure it delivers the content required efficiently, consistently and at the right level of quality.
Check that:
Look for opportunities to:
This helps control production time and cost.
Identify:
This helps avoid unexpected budget or timeline pressures later.
Ensure:
Check whether the agency has identified opportunities to use AI, digital production techniques and existing assets to improve efficiency without compromising quality.
This could include:
The goal is to focus production time and budget where live-action capture adds the greatest creative value.