Consider the talent and music strategy and contracting from the outset to enable multi-year omni channel use. Clearly define the scope of work upfront and share it with the Music and Talent Procurement Supplier.
Avoid ‘Right of Approval’ clauses that require talent to approve every asset. Opt for key asset sign-offs, ensuring local markets are guided against creating price promotional assets featuring celebrity/influencer talent.
Ensure talent agreements clearly outline usage rights for broad asset use. For music, aim to purchase campaign-level rights, considering the restrictions that might be imposed by high-profile artists.
Consider hiring a body double for extended takes or certain shots to maximise the celebrity’s contracted filming hours.
Plan for supporting talent and alternate music tracks if licensed.
If you plan to use any form of AI technology in your content creation, your agency must ensure this is covered in contracts for talent or licensed music. Always advise your legal team and AdPro before moving forward.
A revised production brief checklist with specific AI call-outs clarifying: