Flexible Shot Composition
Flexible Shot Composition
Utilise different teams for different shots or locations at the same time to maximise production efficiency.
Plan for a mix of wide, mid, and close-up shots to ensure adaptability in different formats.
Use multi-camera setups to capture multiple angles in a single take.
Example
Platform-Specific Formats
Platform-Specific Formats
Content should be captured and edited for different aspect ratios and formats to fit various platforms.
Plan content variations that can be used across both short-form and long-form storytelling.
Ensure assets are optimised for mobile-first viewing.
Example
Versatile Creative Assets
Versatile Creative Assets
Set up different parts of the shoot to focus on various modules.
Product shots for e-commerce where Digital Twins can't provide the correct output.
Shooting modular content allows for repackaging in multiple ways, extending content longevity.
Example
Post-Production Flexibility
Post-Production Flexibility
Use shared elements like props, talent, and settings across different products to streamline production.
Create layered assets that can be edited and localised easily for different markets.
Plan for text overlays and motion graphics that can be swapped out.
Example
On Shoot Editing
On Shoot Editing
Real-time editing allows teams to review, adjust, and approve footage on the spot.
Use live previews and rough cuts to ensure the content aligns with the creative vision.
Immediate feedback loops ensure faster decision-making and better content alignment.
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