Where Feasible and within Budget confirm that the shot list includes enough variation in shot types to support flexible editing, platform requirements, and asset remixing.
Neutral backgrounds that will avoid jump cuts or challenges with continuity
Close-ups (texture, hands, hair, skin) plan variable moments (e.g. product application types such as serum vs moisturiser vs mask) to be captured as close ups or macro shots with tight framing, rather than only wide shots with context.
Non verbal reactions & gestures used to ‘cut away’ from action to ‘join up’ shots
Isolated actions: Clean starts / clean ends on every action
Transitions Shots: hand gestures to camera, hair flips etc.
Talent reaction shots
Include generic, reusable actions (e.g. turning, reaching for a product, talent entering/exiting frame, turning on a shower, etc)
Shots usable independently (no narrative dependency)